How do I set frequency caps without losing too much reach?

[Daniel]

Setting frequency caps is helpful to avoid showing the same ad too many times to the same person. When ads appear too often, people may ignore them or even get annoyed. But if the cap is too low, it might reduce how many people your ad reaches. A good way to balance this is by starting with a moderate cap, like two to three times per day, and watching how it affects your results. If engagement drops, try lowering it a bit. If reach is too small, you can raise it slightly. The goal is to stay in front of your audience just enough to stay fresh without being too much. What’s your take on finding the right balance?