Retargeting works best when it’s done at the right time without overdoing it. If someone visits a page once, it’s okay to show them ads for a few days after that. But showing the same ad too many times can make people ignore it or feel annoyed. A good balance is usually between 3 to 5 times per week, depending on how active your audience is. You can also set a time window, like retargeting them for a week or two after they visit your site. Mixing up your ads helps keep their interest too. Try changing the image or message slightly each time. How do you manage your retargeting frequency without making it feel too much?
How often should I retarget users to get the best return?
- Thread starter Daniel
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