To prepare campaigns for big shopping days like Black Friday or Cyber Monday, it's important to plan ahead. Start by researching what products are likely to get attention and create ad creatives that match the mood of the day. People look for deals during these times, so make sure your banners clearly show any discounts or offers. It also helps to warm up your campaigns a few days before the actual event so that your ads get some traction. Make sure your landing pages are ready, and test them to avoid last-minute issues. You should also increase your budget slightly during these days since traffic is usually higher. Has anyone planned display campaigns around shopping events like this?
