How do I write compelling push notification copy that drives clicks to affiliate offers without being spammy?

[Daniel]

Writing push notifications that get clicks without sounding spammy is all about being clear, honest, and direct. Start with a short headline that grabs attention. Use simple words that highlight a benefit or solve a problem. For example, instead of saying “You won’t believe this deal!!!,” say something like “Save 50% on your favorite tool today.” Avoid using too many exclamation marks or all capital letters. That can make it feel like spam. Make sure your message sounds like it was written by a real person, not a robot. You can also add a small sense of urgency, like “Offer ends tonight,” but only if it’s true. Keep the message short, around 8–12 words. People decide quickly whether to click or not. What approach do you think works best?