How do I write headlines that boost click‑through on banner ads?

Daniel

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Headlines on banner ads need to catch attention quickly and make people curious enough to click. A clear benefit in the headline can help, like showing what someone gets or learns if they click. Short and direct messages often perform better since people don’t spend much time reading banners. You can also use numbers, questions, or strong words that stand out. If your offer solves a problem, try to mention that clearly in the headline. Also, keeping the text large and easy to read makes a difference. The goal is to grab attention without confusing anyone. What kind of headlines have brought more clicks in your experience?
 
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