I find it perplexing how much the size of a display ad can change the whole creative process. I've worked on designs for large banners and tiny mobile formats. Shrinking down the same message often feels like losing important details or impact.
I tried simplifying the text and focusing on a single image for smaller sizes. For bigger ads, I included more information and visuals. The challenge is keeping the core message clear no matter the size. Sometimes the ads look great but don't communicate well when scaled.
How do you adjust your creative for different display ad sizes without losing message clarity?
I tried simplifying the text and focusing on a single image for smaller sizes. For bigger ads, I included more information and visuals. The challenge is keeping the core message clear no matter the size. Sometimes the ads look great but don't communicate well when scaled.
How do you adjust your creative for different display ad sizes without losing message clarity?