How do you position benefits vs. features when space is tight in display ads?

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Brajet

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I've been perplexed lately about how to fit the right message into tiny display ads. It feels like trying to tell a whole story in just a few words and images.

I experimented with leading with features to explain what the product offers. Then I shifted to benefits to connect with the audience's needs. I also tested mixing visuals and text to maximize space. Each version brought different results, and I'm still trying to figure out the best balance.

How do you position benefits vs. features when space is tight in display ads?
 
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