The drama always ramps up when I start planning a new native ad campaign. I dive into the numbers, weighing the pros and cons of chasing clicks versus impressions. I've run tests where I set campaigns to optimize for CPC, then switched gears to focus on CPM, just to see how each approach shifts the results.
I track every spike and dip, comparing cost per click with total reach. Sometimes I see more engagement with one method, sometimes the other brings in better visibility. My spreadsheets fill up with notes on what each strategy delivers.
How do you balance CPC vs. CPM goals in native ad buying?
I track every spike and dip, comparing cost per click with total reach. Sometimes I see more engagement with one method, sometimes the other brings in better visibility. My spreadsheets fill up with notes on what each strategy delivers.
How do you balance CPC vs. CPM goals in native ad buying?