I get curious every time I try to line up my native ad goals with the bigger marketing picture. I've run a handful of native campaigns and always start by looking at what the brand wants to achieve. I map out the campaign objectives and then check how they fit with our main strategy.
I track each campaign's performance and compare the results to our overall goals. I keep notes on what worked and what felt out of sync. Sometimes I see a clear connection, other times I spot gaps that need more attention.
What's your method for aligning native ad goals with overall marketing strategy?
I track each campaign's performance and compare the results to our overall goals. I keep notes on what worked and what felt out of sync. Sometimes I see a clear connection, other times I spot gaps that need more attention.
What's your method for aligning native ad goals with overall marketing strategy?