I've been running native ad campaigns for a few months now, and I'm feeling a bit confused about something. I've focused a lot on driving quick conversions and tracked clicks and sales closely. I've also tried creating content that feels authentic to the brand's voice.
Sometimes I see good short-term results, and other times the ads don't seem to build much brand value. I've tested different approaches, like more direct calls to action or softer storytelling. It's hard to tell what really helps in the long run.
How do you balance short-term conversions with long-term brand perception in native ads?
Sometimes I see good short-term results, and other times the ads don't seem to build much brand value. I've tested different approaches, like more direct calls to action or softer storytelling. It's hard to tell what really helps in the long run.
How do you balance short-term conversions with long-term brand perception in native ads?