I swear my calculator groans every time I try to figure out lifetime value from native ad users. My brain turns into a circus ringmaster, juggling data from spreadsheets, dashboards, and CRM tools. I laugh when I realize I've spent more time tracking user journeys than actually running new campaigns.
I've tagged users from native sources and followed their activity across our site. I check in on their purchases, subscriptions, and even the emails they open. I keep a chart of how each group stacks up over time, hoping for a pattern to appear.
I still feel like I'm chasing a unicorn. How do you evaluate lifetime value (LTV) from native ad-acquired users?
I've tagged users from native sources and followed their activity across our site. I check in on their purchases, subscriptions, and even the emails they open. I keep a chart of how each group stacks up over time, hoping for a pattern to appear.
I still feel like I'm chasing a unicorn. How do you evaluate lifetime value (LTV) from native ad-acquired users?