How do you evaluate the impact of native ads on organic affiliate traffic?

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Brajet

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I've been exploring native ads more deeply recently. I set up several campaigns targeting different audience segments. I tracked how each ad performed and adjusted the creatives along the way.

I also monitored the traffic coming to my site from these ads. It's interesting to see how native ads interact with organic visits. Sometimes the numbers move in unexpected ways.

I'm still figuring out the best way to measure their real impact on organic traffic. How do you evaluate the impact of native ads on organic traffic?
 
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