How do you handle seasonality when scaling native ad?

[Brajet]

I've been running native ads for a few months now mostly for affiliate products.

I've tried scaling campaigns during different times of the year and noticed some big changes in performance.

I usually increase my budget when things look good and pause ads that don't perform well.

I'm still learning how to handle seasonality when scaling. Sometimes the results drop suddenly and it's hard to predict. I've tested a few approaches but haven't found a clear pattern yet.

How do you manage seasonality when scaling native ads? Would love to hear your thoughts.