Recently, I've been scaling native ad campaigns and want to refine the KPIs I focus on.
I usually track click-through rate (CTR) to see how many people engage with the ad. It helps me understand if the creative and headline are working well.
Conversion rate is another metric I watch closely. After what is the essence of setting up an advert and you're not generating the desire conversion rate and make profit.
At times, I consider engagement metrics like time spent on the landing page or social shares.
But I'm not sure which KPIs are most critical when scaling campaigns for growth.
What KPIs do you prioritize when scaling native ad campaigns?
I usually track click-through rate (CTR) to see how many people engage with the ad. It helps me understand if the creative and headline are working well.
Conversion rate is another metric I watch closely. After what is the essence of setting up an advert and you're not generating the desire conversion rate and make profit.
At times, I consider engagement metrics like time spent on the landing page or social shares.
But I'm not sure which KPIs are most critical when scaling campaigns for growth.
What KPIs do you prioritize when scaling native ad campaigns?