I've been curious about how native ads influence brand recall and customer behavior over time. I ran a few campaigns and collected immediate engagement data. Then, I tried to track longer-term effects by monitoring repeat visits and sales weeks after the ads ran. I also gathered some survey feedback to see if people remembered the brand.
It's interesting to see how the impact stretches beyond the initial click. Some ads seem to plant a seed that grows slowly. I'm still figuring out the best ways to measure this delayed effect accurately.
How do you measure the delayed impact of native ads on brand recall and customer behavior?
It's interesting to see how the impact stretches beyond the initial click. Some ads seem to plant a seed that grows slowly. I'm still figuring out the best ways to measure this delayed effect accurately.
How do you measure the delayed impact of native ads on brand recall and customer behavior?