How do zero-click trends impact impact native ads funnel?

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btaliat

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Zero-click search can greatly influence the native ads performance. It can reduce the CTR rate, since audience will not be necessarily clicking on the website, and it can as well reduced the rate by which organic traffic will be flowing to the website, hereby causing few page views.

Zero-click search entails the situation where users would depend wholly on the direct search on the SERPs. What can you say as your contribution on this?
 
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