Zero-click PPV and traditional display ads are different in how they work and what they aim to achieve. Traditional display ads usually show up on websites and try to get people to click on them to visit a website or landing page. They often have pictures or animations to grab attention. Zero-click PPV ads, on the other hand, pop up on a user's screen without needing any clicks to display, and the advertiser pays for every view, not just clicks. This difference changes how advertisers measure success and user engagement. What are your thoughts on the effectiveness of zero-click PPV ads compared to traditional display ads?
How does zero-click PPV differ from traditional display ads?
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