When promoting an offer through email marketing, it’s important not to repeat it too soon. If you send the same offer back-to-back, your subscribers may lose interest or stop opening your emails. A good approach is to give it a short break—maybe wait one or two weeks before bringing it back. During that time, you can promote other useful content or different offers. This keeps your list fresh and engaged. If the offer did well the first time, you can bring it back later with a different angle or updated message. Try changing the subject line, call to action, or even the layout of the email to make it feel new. You can also look at how your list responded the first time open rate, clicks, and sales to decide when to send it again. What are some ways you think would keep a repeated offer interesting for your email list?
How long should I wait before promoting an offer again?
- Thread starter Daniel
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