Checking reports regularly is important if you want to improve your campaign performance quickly. Looking at the data once a day is a good habit, especially when the campaign is new or when you’re testing changes. This helps you spot any problems early, like high spend with low results or sudden drops in traffic. Daily checks don’t need to be deep, just a quick scan to catch anything strange. Then, do a more detailed review once or twice a week to understand trends and adjust your strategy. Keeping up with your reports makes it easier to stay in control and react fast. How often does everyone here go over their campaign data?