Yes, making creatives mobile-friendly is very important for pop ads. Most users now browse with their phones, so if the page or ad does not fit the screen, people will leave fast. The text should be easy to read, and buttons should be big enough to tap. Images should also load fast and not block the message. If users have to zoom in or scroll too much, they may close it right away. A clean and mobile-ready creative helps keep more people interested. What are some things you think can make pop creatives better for mobile traffic?