Zero-click traffic is not the same as non-referrer traffic, although they may appear similar in certain analytics reports. Zero-click traffic refers to search queries where users receive their answers directly on the search engine results page (SERP) and do not click through to any website. Since no visit to an external site occurs, there's no traditional web traffic to track. Non-referrer traffic, on the other hand, refers to website visits that arrive without a visible source or referral path, often due to browser privacy settings, HTTPS to HTTP transitions, or tracking issues. While zero-click interactions don't generate traffic and therefore don't show up as referrals, they aren't the same as non-referrer traffic. The key difference is that zero-click traffic doesn't reach your site at all.
