Maximize Your Travel Blog Income with the lastminute.com Affiliate Program
Earn Up to 8% Revenue Share + Bonus Incentives
What Is the lastminute.com Affiliate Program?
If you're in the travel, lifestyle, or leisure niche, the lastminute.com Affiliate Program is a golden opportunity to monetize your website, blog, or social media. As the UK’s leading online travel and leisure retailer, lastminute.com offers a trusted platform with everything from cheap flights and hotels to car hire and gift experiences. Their affiliate program—hosted on the reliable Awin network—gives you the tools, tracking, and commissions to earn real income while helping your audience plan their perfect getaway.
Why Promote lastminute.com?
With over 1.65 million weekly visitors and an average order value of £563, lastminute.com is a heavyweight in the travel affiliate space. Their brand recognition makes them easier to promote, and their extensive service offerings give you a broader content angle—from weekend breaks to luxury vacations.
Key Benefits:
- Up to 8% Revenue Share
- 15-Day Cookie Duration
- Performance-Based Bonuses
- EPC of £0.65
- Average Order Value: £563
- Monthly or Bi-Monthly Payouts via Awin
Tools and Resources for Affiliates
Affiliates get access to a variety of professional tools to help increase clicks and conversions. These include:
- High-quality banners and creatives
- Deep linking tools (link to specific deals or destinations)
- Seasonal campaigns and travel offers
- Real-time reporting and analytics
- Dedicated account management through Awin
What Can You Promote?
The program covers a wide range of categories, making it versatile for different audiences:
- Flights
- Hotels
- Holidays
- Car Hire
- Lifestyle Gifts
- City Breaks & Experiences
You can use these categories to craft tailored blog posts, YouTube videos, or social media content that aligns with your audience’s interests.
How to Join the lastminute.com Affiliate Program
Joining is simple and free:
1. Sign up on Awin.
2. Search for lastminute.com within the network.
3. Apply to join the program.
4. Once approved, start promoting using your unique affiliate links.
Payment is triggered once a validated transaction occurs (e.g., a completed booking), and you'll receive your earnings via Awin’s reliable payout system.
Tips to Succeed with lastminute.com
Want to stand out and boost commissions? Try these expert affiliate marketing strategies:
Use Deep Linking
Link directly to product or destination pages to increase click-through and conversion rates.
Promote Timely Deals
Share seasonal offers, flash sales, and last-minute deals around popular travel times (holidays, long weekends, summer breaks).
Leverage Content Marketing
Write travel guides, top hotel lists, or “how to save on city breaks” articles featuring lastminute.com deals.
Embrace Social Media
Use platforms like Instagram, TikTok, and Pinterest to showcase destinations and link back to your affiliate content.
Share Real Experiences
Authentic, first-hand travel reviews or itineraries that include lastminute.com services build trust and engagement.
Final Verdict: Is the lastminute.com Affiliate Program Worth It?
Absolutely. With a competitive commission structure, an internationally recognized brand, and wide-ranging travel inventory, the lastminute.com affiliate program is one of the best choices for travel-focused content creators and affiliate marketers. The 15-day cookie window, consistent support through Awin, and seasonal bonuses sweeten the deal.
If you’re looking for a reliable and high-converting affiliate program in the travel industry, lastminute.com deserves a top spot on your list.