Linkadia is a global digital growth agency that specializes in mobile app promotion, mVAS (mobile value-added services), and programmatic media buying. Founded in 2014, the company offers a full-service model that includes ad strategy, media buying, creative development, performance tracking, and optimization.
The company follows a structured process: Connect → Think → Implement → Analyze. This approach allows for end-to-end campaign management, aligning ad spend with business goals, and continuously refining campaign outcomes. Linkadia also supports its clients with API/S2S integrations, content libraries, landing page optimization, and around-the-clock account management.
2. Publisher Rates (Contextual Overview)
While Linkadia does not publish its payout rates publicly, typical rates across similar platforms can help provide context:
- For high-tier countries like the US, UK, and Canada, publishers generally earn between $8 to $12 per 1,000 views.
- For global or lower-tier regions, such as parts of Africa or Southeast Asia, rates typically range from $1.50 to $4 per 1,000 views.
- Rates vary depending on traffic quality, user engagement, and device type (desktop or mobile).
Estimated Range for Publishers:
| Region | Desktop CPM | Mobile CPM |
|---|---|---|
| Tier 1 (US, UK) | $10 – $12 | $8 – $11 |
| Tier 2 (Global Avg) | $3.50 – $6.00 | $3.00 – $5.00 |
| Tier 3 (Emerging) | $1.50 – $3.00 | $1.00 – $2.50 |
To get accurate figures, prospective publishers should contact Linkadia directly for a tailored rate proposal.
3. Advertiser Rates
Linkadia does not list advertiser pricing on its website. However, in the digital advertising industry, global CPM (cost per 1,000 impressions) rates for similar services typically range from $12 to $18, depending on ad formats, targeting precision, and platform reach.
Expected CPM Range for Advertisers:
| Campaign Type | Estimated CPM |
|---|---|
| Global Display Ads | $10 – $15 |
| Mobile User Acquisition | $12 – $18 |
| Programmatic Traffic | Varies widely |
Advertisers are encouraged to request custom quotes based on campaign objectives, regions, and audience demographics.
4. Strengths & Differentiators
- In-House Technology: Linkadia operates its own ad server and tracker, which allows for precise campaign control and performance optimization.
- Full-Service Support: From creative design to tech integration and campaign analytics, all services are handled in-house.
- Mobile Expertise: Strong emphasis on app promotion, mVAS, and mobile-native advertising strategies.
- Global Reach: Active in multiple markets, with particular strength in EMEA regions.
- Strategic Approach: Focuses on data, user journey analysis, and lifecycle optimization rather than simple traffic delivery.
5. Areas for Improvement
- Lack of Pricing Transparency: Publisher and advertiser rates are not disclosed, requiring direct contact for proposals.
- No Public Case Studies: There is little publicly available data on past campaign results or success stories.
- Minimal Performance Stats: No published metrics such as average CTRs, conversion rates, or ROI benchmarks.
6. Summary Table
| Section | Key Insights |
|---|---|
| Company Profile | Full-service digital agency focused on mobile and mVAS |
| Publisher Rates | Estimated $2–$12 per 1,000 views depending on region and traffic quality |
| Advertiser Pricing | Industry standard ~ $12–$18 CPM for mobile/user acquisition campaigns |
| Strengths | Proprietary tech, mobile-first focus, full-service support |
| Weaknesses | No published pricing, limited public performance data |
7. Recommendation
For Publishers:
Reach out to Linkadia for a custom proposal. Ask for CPM rates by country or traffic tier, and inquire about payment terms and monetization formats.
For Advertisers:
Request a personalized media plan, including expected costs, ad formats (banner, interstitial, video), and KPIs based on your vertical or region.
Conclusion:
Linkadia stands out as a solid option for businesses seeking growth in the mobile space. While its lack of public pricing may deter some, its in-house technology, global reach, and strategic methodology make it a worthy partner—especially for those prioritizing ROI and lifecycle-driven performance.
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