Company Background
MegaPush is a privately held company with 11–50 employees and an estimated revenue of $1M–$10M, based on its scale and partnerships with over 100 traffic sources, including PropellerAds and Adsterra. It has 80 LinkedIn followers and serves a global audience, with a focus on Europe, Asia, and CIS regions. The platform's proprietary technology ensures compliance with non-PII data storage, and it claims to offer nearly all global push traffic.
Advertising Formats and Services
MegaPush specializes in push notification formats:
- Push Notifications: Short messages with icons, delivered to mobile and desktop devices.
- Click-to-Call/SMS: Notifications prompting calls or SMS, ideal for lead generation.
- Native Ads: Content-driven ads for seamless integration.
Pricing operates on a CPC model, with bids starting at $0.001, and supports RTB. Key features include: - Targeting: Over 50 dimensions, including geographic, demographic, device, and behavioral segmentation.
- Analytics: Real-time dashboards track clicks, conversions, ROI, and CTR, with postback support.
- GDPR/CCPA Compliance: Uses browser APIs for non-PII data collection.
- Fraud Prevention: Blocks low-quality traffic via source ID filtering.
MegaPush integrates with major ad exchanges and exclusive partners, ensuring high-quality traffic.
For publishers, MegaPush offers a plug-and-play platform with JavaScript tag integration, requiring no traffic minimums. Publishers monetize via push subscriptions, with seamless setup and full user ownership. Advertisers access a self-serve DSP for campaign creation, with setup taking minutes. Case studies from 2018 report 90–107% ROI for campaigns in Germany and Italy (gambling, crypto). Payouts are monthly via PayPal or wire transfer, though some users note support delays.
Technology: The cloud-based platform uses AI for targeting and optimization, supporting HTML5 and integrations with Google Analytics and trackers like Voluum.
Requirements
- Advertisers: Must submit compliant creatives (no profanity or explicit content); basic DSP skills needed.
- Publishers: Require quality content and tag integration; no traffic minimums.
- Technical: Simple code snippet for setup, no advanced coding required.
MegaPush delivers high CTR (3–5%) and low-cost traffic, with campaigns achieving up to 100% ROI in finance and dating verticals. Its user-friendly interface, extensive traffic sources (80% exclusive), and real-time analytics simplify campaign management. The platform's compliance and fraud prevention ensure quality, while its global reach suits diverse GEOs.
Challenges
Limited recent feedback raises concerns about support responsiveness and payment reliability. Some users report interface complexities and campaign approval delays. Competition from larger networks like Google AdMob may limit market share. Reliance on push notifications restricts format diversity, and cookie-based targeting faces privacy regulation scrutiny.
Recent Results
In 2024–2025, MegaPush maintained operations, with billions of daily impressions and campaigns reporting high conversions in crypto and dating. No new case studies were published, but its Twitch and YouTube presence (gaming streams) suggests ongoing engagement. The platform continues to enhance its DSP with features like dark mode and push polls.
Conclusion
MegaPush is a leading push notification ad network excelling in low-cost, high-CTR campaigns across finance, dating, and crypto verticals. Its DSP, real-time analytics, and global traffic sources deliver strong ROI. Despite challenges like support delays and limited format diversity, its simplicity, compliance, and exclusive traffic make it a compelling choice for advertisers and publishers seeking effective push ad solutions.