Mobinner Review: High Performance Ad Network

Mobinner, headquartered in New York City, with operations in Tallinn, Estonia, is a high-performance demand-side platform (DSP) and ad network specializing in programmatic advertising. Founded in 2017, it focuses on user acquisition, lead generation, branding, and audience monetization, reaching over 1 billion daily users. Competing with The Trade Desk and Xandr, Mobinner leverages AI, a proprietary Data Management Platform (DMP), and advanced fraud detection to deliver targeted campaigns across multiple channels.
Company Background
Mobinner LLC, a private company with 6 employees, generates an estimated $418,089 in annual revenue. Led by CEO Hichem Hannafi, it operates from 1330 Avenue of the Americas, New York, and Parnu Mnt 102C, Tallinn. Its partnerships with PropellerAds and integrations with major ad exchanges enhance its reach, serving trillions of monthly impressions to over 5 billion users. Positive reviews on AffPaying praise its reliability and support.

Advertising Formats and Services
Mobinner offers diverse ad formats:

• Display Ads: Banners for desktop and mobile.
• Video Ads: Pre-roll and in-stream for engagement.
• Native Ads: Contextually integrated for seamless experiences.
• Push, Email, SMS, Playable Ads: High-intent formats for conversions.

Pricing includes CPA, CPC, CPI, CPL, CPM, CPS, and Revshare via RTB. Key features:

• Header Bidding: Supports Prebid.js for competitive auctions.
• Targeting: Geo, demographic, behavioral, and IP-based via DMP.
• Analytics: Real-time tracking of ROAS, CPA, and impressions.
• GDPR/CCPA Compliance: Uses tracking pixels and fraud detection.

Mobinner integrates with major SSPs and ad exchanges, ensuring premium traffic.

Operational Model
For publishers, Mobinner's affiliate program, managed by Josephine Tatum, offers single-tier commissions with no minimum payout, accepting link, banner, and social media traffic. Its DSP scans traffic quality 24/7, blocking low-quality sources. Payouts are reliable, though fraud disputes may occur.
For advertisers, Mobinner's DSP provides self-serve or managed campaigns, with zero-risk performance models (e.g., pay only for conversions). It drives millions of user acquisitions, boosting ROI by up to 500%.
Technology: Mobinner's cloud-based platform, built with Ruby, Python, Scala, Go, AngularJS, and C++, uses AI for fraud detection, cross-device matching, and bid optimization. It supports HTML5, VAST, and reCAPTCHA, integrating with Google Cloud and Kubernetes.

Requirements

• Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
• Publishers: Require quality content and API/link integration.
• Technical: Minimal coding with user-friendly setup.

Benefits
Mobinner reaches 95% of internet users, delivering high ROAS through precise targeting and fraud-free traffic. Its zero-risk model ensures advertisers pay only for performance, while publishers benefit from flexible payouts. Partnerships with PropellerAds and premium integrations enhance scalability.
Challenges
Limited financial transparency and occasional fraud-related payout disputes may concern publishers. Competition from larger DSPs like The Trade Desk limits market share. Its premium focus may exclude smaller publishers, and complex AI tools require onboarding. Some feedback notes integration issues.

Recent Results
In 2023, Mobinner sustained strong partnerships, with AffPaying reviews praising its professionalism and exclusive offers. Its blog highlighted push ad trends and TikTok's ad potential, aligning with the $38.3 billion CTV ad market's growth. Specific metrics remain limited.

Conclusion
Mobinner is a high-performance DSP and ad network excelling in programmatic, data-driven advertising. Its AI-powered platform, global reach, and zero-risk model deliver strong ROI. Despite transparency and competition challenges, Mobinner is a compelling choice for advertisers and publishers seeking scalable, fraud-free campaigns.