Company Background
Mobipuff, a private company with a small team, operates from A-130, A Block, Sector 63, Noida. Founded by Mitesh Kumar Jain and Umrao Singh Bisht, it generates an estimated $1.71M in annual revenue (2016 data). Partnerships with Google, LinkedIn, and Instagram enhance its reach, delivering over 22,320 monthly pageviews. AffPaying reviews highlight its reliable payouts and support, though specific employee counts and recent financials are unavailable.
Advertising Formats and Services
Mobipuff offers diverse ad formats:
- Display Ads: Banners, interstitials, and pop-ups for mobile and web.
- Video Ads: Pre-roll, in-stream, and rewarded videos for engagement.
- Native Ads: Contextually integrated for seamless experiences.
- Social Ads: Sponsored content and in-mails on LinkedIn and Instagram.
Pricing models include CPA, CPC, CPI, CPM, and CPS, supported by real-time bidding (RTB). Key features: - Targeting: Geo, IP, device, OS, browser, and time-based via its DMP.
- Analytics: Real-time tracking of impressions, clicks, and conversions.
- Compliance: GDPR/CCPA-compliant with fraud detection tools.
Mobipuff integrates with major SSPs, ad exchanges, and platforms like Google Ads and LinkedIn, ensuring premium traffic.
For publishers, Mobipuff's affiliate program offers high eCPM rates, no minimum payout, and accepts banner, social, and search traffic. Its platform monitors traffic quality 24/7, filtering out low-quality sources.
For advertisers, the self-serve DSP allows flexible campaign setup with real-time reporting. Managed services by experienced campaign managers optimize B2B and B2C campaigns, particularly on LinkedIn and Instagram, driving conversions with up to 200% ROI.
Technology
Mobipuff's cloud-based platform uses AI for bid optimization, audience targeting, and fraud detection. Built with modern frameworks, it supports HTML5, JS tags, and API integrations, ensuring compatibility with Google Cloud and social platforms. The user-friendly dashboard requires minimal technical expertise for campaign management.
Requirements
- Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
- Publishers: Require quality content and API/link integration.
- Technical: Minimal coding with plug-and-play setup.
Mobipuff reaches global audiences with precise targeting, delivering high ROAS through fraud-free traffic. Its flexible pricing and scheduling options (e.g., time-of-day targeting) cater to diverse business needs. The self-serve platform offers transparency, while partnerships with Google and LinkedIn enhance scalability. Publishers benefit from reliable payouts and premium inventory.
Challenges
Limited financial transparency may concern publishers, and fraud disputes can occasionally delay payouts. Competition from larger networks like AdMob restricts market share. Smaller publishers may find the platform's premium focus restrictive, and some users report integration issues with certain ad exchanges. The website's global rank of #1,411,090 suggests limited visibility.
Recent Results
In 2023, Mobipuff maintained strong partnerships, with LinkedIn campaigns driving B2B leads effectively. Its blog highlights trends in mobile ad formats like video and native ads, aligning with the $400 billion mobile ad market's growth (2024 projection). Specific campaign metrics are limited, but client feedback praises its targeting precision and support.
Conclusion
Mobipuff is a mobile-focused ad network excelling in programmatic, data-driven campaigns. Its AI-powered DSP, global reach, and flexible pricing deliver strong ROI for advertisers and publishers. Despite challenges like transparency and competition, Mobipuff's self-serve platform and premium integrations make it a compelling choice for mobile-first advertising strategies.