Newor Media is a full-stack, AI-driven programmatic ad management platform optimized to maximize revenue for publishers. As a Google Certified Publishing Partner, they employ advanced technologies such as header bidding and real-time auctions to boost CPMs and ad performance.
Publisher Programs & Requirements
Newor segments publishers into tiered programs based on audience size:
- Elevate!: For developing websites—lower threshold.
- Catapult!: Requires ≥ 60,000 U.S. pageviews/month.
- Premier: For scale publishers with ≥ 420,000 U.S. pageviews/month.
Overall, they remain more accessible than premium networks like Mediavine or AdThrive.
Ad Technology & Features
Newor Media provides a robust ad stack:
- Header bidding (HeaderPlus) for competitive auctions.
- AI-powered ad optimization to maintain user experience and speed.
- Diverse formats: display, video (NuView!), companion ads, ad refresh (Tango), ad-block monetization (AdAccept), quality control (AdQC), and WordPress plugin.
- Real-time dashboards offer fill rates, impressions, CPM, RPM, and revenue tracking.
Publisher Rates & Revenue Share
- Revenue Share: Ranges from 70% to 85%, meaning Newor retains 15–30%.
- Estimated CPMs: Broadly competitive and niche-dependent, generally between $1 and $6 per 1,000 views.
- Example RPM: Some publishers report approximately $3.29 per 1,000 impressions.
- Site Analytics: Median traffic across users is around 22,800 visits per month, with typical monthly earnings near $228 at $10 RPM.
Advertiser Perspective
Although explicit advertiser rates are not publicly detailed, Newor’s status as a Google Publishing Partner and collaboration with major SSPs indicates access to high-quality demand.
Payment Terms & Support
- Payment Cycle: Net‑30, paid by the 30th day after the end of each month.
- Payment Methods: PayPal (minimum $50), Payoneer ($250 minimum), and wire transfer.
- Payments are guaranteed regardless of network clawbacks.
- Support is generally fast, with most requests addressed within an hour, and publishers enjoy a 24-hour opt-out clause.
Strengths & Areas for Improvement
Strengths
- Effective header bidding and AI optimizations.
- Fast setup and reliable, guaranteed payments.
- Non-exclusive contracts allowing multi-channel monetization.
- Wide support of ad formats and strong publisher tools.
- Serves mid-tier publishers often excluded by premium networks.
Weaknesses
- The dashboard can feel minimalist or outdated.
- CPMs may be lower than those offered by elite networks like AdThrive or Mediavine.
- Some publishers report eCPM drops and occasional slower support in certain cases.
Publisher Insights
Users have noted that while initial eCPMs can range between $7–$9, some have seen decreases to below $5 after a few months. Reporting delays and a less polished dashboard experience have also been mentioned.
Final Verdict
Newor Media offers an impressive blend of publisher-friendly features: advanced ad tech, flexible thresholds, fast setup, dependable payments, and strong support—all under a non-exclusive arrangement. Publishers seeking the highest CPMs or the most polished dashboards might still prefer premium networks like AdThrive or Mediavine. However, for those in growth or mid-tier stages wanting a balance between speed, revenue, and service, Newor Media is a compelling option.
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