For digital content creators, publishers, and businesses seeking a way to monetize their platform with a reliable and trusted brand, the Ocado Affiliate Programme presents a compelling opportunity. As the UK’s first and only online-only supermarket, Ocado is not only unique—it’s growing rapidly and offering generous rewards for those who help expand its customer base.Earn Commission with Every New Customer
Ocado’s affiliate programme allows partners to earn at least 3% commission on every first-time shopper they refer. For more active content publishers, commissions can reach up to 7% on first-time shops and 5% on repeat orders (2nd–5th shops). With flexibility in commission rates and potential for CPA increases or tenancy investments, the programme offers scalable earnings based on performance and collaboration.
A Strong Brand to Promote
Affiliates benefit from promoting a brand that already has strong market appeal. Ocado is currently the fastest-growing supermarket in the UK, and its unique selling points make it easy to recommend:
- Ocado Fresh+ Promise ensures the freshest groceries.
- Ocado Price Promise matches or beats tesco.com prices—or offers vouchers.
- Exclusive access to M&S Food online, including Meal Deals and top-selling products.
- Unmatched variety with top brands, budget-friendly Ocado Own Range, and household essentials.
- Award-winning customer service and flexible delivery slots.
What’s in It for Your Audience?
Your followers or website visitors gain real value when shopping through your affiliate links. From unbeatable convenience and exclusive M&S products to competitive pricing and a vast selection, Ocado provides a grocery experience that stands out. These compelling benefits can drive higher click-through and conversion rates for affiliates.
Programme Essentials
- Base Commission: 3% on first order / 1% on subsequent orders (2nd–5th)
- Content Publishers: 7% on first order / 5% on 2nd–5th orders
- Tools Provided: Regularly updated banners and creatives
- Restrictions: Not available to PPC, browser extension, or Google Shopping affiliates
Final Thoughts
The Ocado Affiliate Programme is a strong choice for UK-based publishers, influencers, and bloggers in the food, lifestyle, or savings niches. With trusted branding, exclusive offers, and flexible earnings, it's a partnership that combines value for your audience with sustainable income for your business.