Redirect.com is a digital traffic exchange platform that connects publishers and advertisers through a real-time bidding (RTB) system. The service specializes in domain monetization, geo-redirects, and traffic buying via various models like CPM, CPC, CPA, and RPM. It caters to those looking to monetize untapped or international traffic and advertisers aiming for targeted audience acquisition across desktop and mobile channels.
Monetization Models & Rates
- Revenue Models Supported: Redirect.com supports multiple monetization types, including CPC, CPM, RPM, and CPA.
- Publisher Revenue Share: Publishers typically receive up to 80% of the bid price, depending on the quality and targeting of the traffic.
- Bid Pricing: Bids generally start from $0.20 CPM, with actual bid prices often beginning at $0.40 CPM or higher.
- Minimum Payout: $100
- Payment Frequency: Standard payout is Net-15. Weekly payments are available for publishers earning over $1,000 per week.
- Payment Methods: Options include PayPal, check, wire transfer, ACH, and Paxum.
Features for Publishers & Advertisers
For Publishers:
- Ad Formats Available:
- Native ads (web and email)
- Redirect traffic (pop-ons, interstitials, exit pops)
- Domain parking
- Banner ads and in-text ads
- Geo-redirect links and monetization for 404 traffic
- Targeting Options: Location (country, city), device type, connection speed, browser, time of day, and more.
- Real-Time Dashboard: Detailed reporting tools with access to real-time performance metrics.
- Integration Support: Compatible with major tracking platforms and allows custom redirects and campaign controls.
For Advertisers:
- Traffic Buying:
- Access to display, email, native, domain, and pop traffic
- RTB interface with granular control over targeting and budgets
- Optimization Tools:
- A/B testing for creatives
- Automated campaign optimization based on performance
- Traffic Quality Controls:
- Built-in fraud detection
- Filters to eliminate low-quality or bot traffic
Performance & User Insights
While Redirect.com is praised for its wide feature set and support for various ad formats, performance can vary significantly based on traffic quality and campaign setup. Some publishers report strong earnings, especially from international or untargeted traffic, while others highlight that earnings are contingent on advertiser demand—if no bids exist for your traffic, you may earn nothing.Advertisers benefit from deep targeting and flexible buying models, though campaign performance may depend on proper filtering and creative optimization.
Pros & Cons
| Pros | Cons |
|---|---|
| Wide range of ad formats and revenue models | No earnings if traffic receives no bids |
| Competitive revenue share for publishers | Variable performance depending on traffic quality |
| Strong targeting and optimization options | Reports of inconsistent support and dashboard lag |
| Multiple payment methods and payout terms | Requires ongoing testing to maximize ROI |
Final Verdict
Redirect.com is a versatile platform for both publishers and advertisers. It excels in monetizing underutilized web traffic and offers robust targeting and optimization for campaign buyers. However, both sides should carefully monitor traffic quality, bid activity, and ROI.- Best for publishers with untargeted or international traffic.
- Best for advertisers looking for scalable, performance-driven campaigns with granular targeting.
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