Sharethrough is a leading global omnichannel ad exchange that enables advertisers and publishers to buy and sell advertising space. Founded in 2008, it has grown to become a significant player in the digital advertising industry. In recent years, Sharethrough reported revenue of $5.5 million and serves over 1,200 customers.
Key Statistics
- Global Rank: 25,325
- Country Rank (US): 10,002
- Monthly Visits: Approximately 2.77 million
- Top Countries:
- United States: 43.89%
- Germany: 27.41%
- Canada: 6.88%
- Top Websites Using Sharethrough:
- Yahoo.com
- Yandex.ru
- Market Share: About 0.1% of the advertising market
Pricing
Sharethrough offers a range of pricing options tailored to different advertising needs. While specific pricing details are not publicly disclosed, the platform provides various packages designed to optimize ad performance and revenue. One of their notable offerings is the High Viewability Performance Package, which targets ads with a viewability rate above 70% and a click-through rate (CTR) exceeding 0.70%.
Pros
- Advanced Targeting Capabilities: Advertisers can target ads based on demographic, contextual, and behavioral data, ensuring ads reach the most relevant audience.
- Robust Analytics and Reporting: Comprehensive analytics and reporting tools allow advertisers to track campaign performance and make data-driven decisions.
- Sustainability Initiatives: Sharethrough launched GreenPMPs™, a solution to measure and offset emissions from digital ad campaigns, helping avoid over 200 metric tonnes of CO2e emissions since its inception.
Cons
- Limited International Scale: Sharethrough’s presence is primarily focused in the United States, with limited reach in other regions.
- High CPMs: Some users report higher cost-per-mille (CPM) rates compared to other platforms.
- Limited Creative Execution Options: The platform offers a narrower range of creative options, especially in connected TV (CTV) and audio advertising spaces.
Conclusion
Sharethrough is a robust advertising platform offering advanced targeting capabilities, detailed analytics, and a strong commitment to sustainability. While it has some limitations regarding international scale and creative flexibility, its strengths make it a valuable tool for advertisers looking to optimize their digital ad campaigns.