Company Background
Shoogloo operates as a private company with 63 employees and offices in India, Singapore, the UK, and France. Acquired by i-spire in 2015 and merged with Optimise India in 2023, it has attracted investments, including $1.2 million from John Porter in 2017. Revenue is undisclosed, but its 553% growth (2019–2022) earned a Deloitte Technology Fast 50 ranking. Shoogloo's partnerships with brands like Snapdeal and ICICI Bank bolster its market presence.
Advertising Formats and Services
Shoogloo offers performance-driven ad formats:
- Display Ads: Banners optimized for mobile and web.
- Video Ads: Pre-roll and in-stream for high engagement.
- Native Ads: Contextually integrated for seamless user experiences.
- Social and PPC Ads: Targeted via SEO, social media, and RTB.
- Header Bidding: Uses Prebid.js for competitive auctions.
- Targeting: GEO, profile-based, and app-centric targeting.
- Analytics: Tracks CPA, ROAS, and conversions in real time.
- GDPR/CCPA Compliance: Ensures privacy with fraud detection software.
Operational Model
For publishers, Shoogloo's network offers API/ad tag integration with no minimum traffic thresholds, ideal for blogs and apps. Its DSP/SSP optimizes yields, though some report payment delays if fraud is detected. Payouts require a ₹2,000 minimum.
For advertisers, Shoogloo provides self-serve or managed campaigns with a focus on mobile and voucher platforms like Paylesser. Its campaigns for Eurostar and others demonstrate 5x business growth. Real-time analytics optimize CPA and ROI.
Technology: Shoogloo's cloud-based DSP, Shoogloo Mobile, uses AI for fraud detection, hyper-local targeting, and bid optimization. It supports HTML5, VAST, and Adjust SDKs, ensuring seamless integration.
Requirements
- Advertisers: Need IAB-compliant creatives and tracking pixels; basic UI skills suffice.
- Publishers: Require quality content and API/ad tag integration.
- Technical: Minimal coding with a user-friendly interface.
Shoogloo's performance-based model ensures advertisers pay only for results, achieving high ROAS. Its 1000+ live publisher sites and presence in 90+ countries offer scalability. AI-driven targeting and fraud detection enhance trust, while partnerships with premium merchants like Snapdeal drive conversions. Its voucher/coupon focus boosts e-commerce engagement.
Challenges
Mixed feedback on payment reliability, with some publishers reporting delays or disputes over fraud detection, poses risks. Competition from global networks like Rakuten Advertising challenges market share. Its premium focus may exclude smaller publishers, and complex tools require onboarding. Transparency on financials is limited.
Recent Results
In 2024, Shoogloo was named "Best Performance Agency to Watch" at the International Corporate Conclave by Business Connect. Its Chief Business Officer, Mansi Bhatia, won Marketing Head of the Year at Women Disruptors 2024. The launch of Broadband.asia and campaigns for travel and e-commerce clients highlight its growth in India's $6.3 billion digital ad market.
Conclusion
Shoogloo is a pioneering affiliate marketing network delivering high-ROI, performance-based solutions across mobile and digital channels. Its AI-driven platform, global reach, and premium partnerships ensure scalability and trust. Despite payment and competition challenges, Shoogloo's focus on transparency and innovation makes it a strong choice for advertisers and publishers in performance marketing.