Shopee, launched in 2015 by Sea Group, has rapidly grown into one of Southeast Asia’s most prominent e-commerce platforms. With a strong presence in countries like Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines, Shopee caters to millions of users with an easy-to-use interface, competitive pricing, and integrated logistics. It offers a mobile-first, highly localized shopping experience tailored to the needs of diverse consumers and sellers in the region.Platform Features
Shopee is known for its user-friendly app and website, offering features like flash sales, vouchers, Shopee Coins, and livestream shopping. The platform supports various payment options, including its digital wallet ShopeePay, enhancing convenience and security for users. Sellers benefit from intuitive shop management tools, real-time chat with customers, and integrated marketing options.
Key features include:
- Shopee Mall: A premium section for authentic brands and official stores
- Live Chat & Shopee Live: Direct communication and live product demos
- Free Shipping & Vouchers: Widely used to increase user engagement
- Customer Protection: Ensures safe transactions with guaranteed returns and refunds
Performance and Market Reach
Shopee consistently ranks among the top shopping apps in Southeast Asia by downloads and usage. It has established a strong foothold in both mobile and web platforms, often outperforming competitors like Lazada and Tokopedia in user engagement and active listings. Its expansion into markets like Brazil demonstrates Shopee’s ambition to grow beyond Asia.
Shopee Affiliate Program
Shopee’s Affiliate Program offers an excellent opportunity for content creators, influencers, and website owners to earn commission by promoting Shopee products.
Program Highlights:
- Commission Rates: Vary by country and category; typically range from 2% to 10%
- Cookie Duration: 7-day tracking window
- Tools Provided: Banners, product links, API access, and a real-time dashboard
- Eligibility: Open to bloggers, influencers, comparison websites, and other digital marketers
Affiliates earn through a pay-per-sale model, where commissions are credited after successful, verified purchases.
Final Verdict
Shopee is a highly effective and reliable platform for both buyers and sellers, combining strong e-commerce fundamentals with localized innovation. For affiliates, its broad product selection and competitive commissions make it a lucrative channel for monetizing traffic in Southeast Asia and beyond. Whether you're shopping or earning, Shopee delivers consistent value.