Both web and mobile app push notifications can help with affiliate marketing, but they work in slightly different ways. Web push notifications are easier to start with because you don’t need people to install an app. Visitors can subscribe right from your website or landing page, which is useful if you're sending traffic from ads or social media. On the other hand, mobile app push notifications work only when users download your app, which takes more effort but can give you more control and deeper engagement. If you're just starting or don't have an app, web push is often the better option. It lets you quickly grow your list and send offers to people on both mobile and desktop. But if you already have an app or a loyal audience, app push might give you stronger results. Have you thought about which one matches your strategy better?