What's the difference between push notifications and push ads when it comes to affiliate marketing?

Daniel

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Push notifications and push ads might sound similar, but they work in different ways in affiliate marketing. Push notifications are messages sent directly to people who subscribed to receive updates from your website or app. They show up on their phone or computer, just like a message alert. You’re sending these to people who already know you, so they can work well for repeat traffic and better engagement. On the other hand, push ads are paid ads shown to people through push ad networks. You’re paying to reach new people who may not know anything about your offer yet. These ads pop up like notifications too, but they’re more like display ads. Both can bring traffic, but push notifications help build a loyal audience while push ads help you reach new ones faster. What are your thoughts on using one or both in a campaign?
 
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