Including the brand name in your push notification can help build trust and catch attention. If it's a popular brand or something the audience already knows, seeing the name might make them feel more confident about clicking. But it’s important to do it naturally. For example, “50% off on Nike shoes today” is better than a message that just says “Huge sale! Click now!” Using a known brand can also make your offer feel more real and not like spam. However, if the brand is not well-known, it might be better to focus on the benefit instead. It all depends on what makes the offer more interesting to the reader. What do you think about using brand names in these messages?