Should I personalize subject lines for better delivery?

[Daniel]

Personalizing subject lines can help your emails get noticed and may even improve how well they are delivered. When you include the subscriber’s name or something related to their interest, it makes the email feel more direct and human. People are more likely to open an email that feels like it was meant for them. And when more people open your emails, it tells email providers that your content is useful, which can help boost your sender reputation. That alone won’t solve every delivery problem, but it’s a step in the right direction. Just make sure the personalization works correctly. If it shows blank or wrong names, it can cause confusion. Also, keep it simple and avoid spammy words or too many emojis. A clean and friendly subject line usually performs better. If you were writing subject lines for an affiliate campaign, what would you focus on to make them stand out and still get delivered?