When testing push creatives, it's better to start with visuals before testing the text. The reason is that push notifications rely heavily on the image to grab attention. If the image doesn't catch the eye, many people won't even bother reading the text. Once you find a visual that gets clicks, you can then test different headlines and descriptions to increase engagement. Also, testing too many things at once can confuse the results, so starting with one element makes it easier to understand what's working. Once you have a strong image, you can focus on improving your message. Small changes in text can also make a big difference, but only after the visual is pulling people in. Some campaigns may show different results, so it's always good to try out different approaches. What are your thoughts on starting with the image first?
Should I test visuals or text first on push creatives?
- Thread starter Brajet
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