Should I use dynamic content in push notifications based on subscriber preferences?

[Daniel]

Using dynamic content in push notifications can really help improve results. If you know what a subscriber is interested in—like categories they clicked before or products they viewed—you can send messages that match their behavior. For example, if someone usually clicks on fitness-related offers, you can send them more deals in that category instead of something random. This helps them feel like the message was made just for them, which often leads to more clicks. It also reduces unsubscribes, since people are more likely to stick around for content they care about. You don’t need to overcomplicate it either; start simple and improve as you go. What other ways can you think of to personalize push messages without making things too complex?