It helps a lot when the landing page design looks like the pop ad. If the colors, message or layout feel familiar, users can feel more comfortable and stay longer. A big change in style can make people think they clicked the wrong thing. Keeping the same look makes it feel like one complete journey, not two different pages. This can also build more trust, especially when the ad and page both focus on the same goal. What’s your view on keeping design and message the same from pop to landing page?