SmartCPC in Action – How 4 Campaigns Cut CPC & Boosted Conversions Without Increasing Budget

[btaliat]

Over the past few weeks, RichPush rolled out an interesting update to their platform called SmartCPC — and several advertisers were quick to put it to the test. The goal? Let the algorithm automatically lower click costs when possible, so you can stretch the same budget into more clicks and, ideally, more conversions.


I’ve gathered four real-world campaigns from advertisers who used SmartCPC, and the numbers speak for themselves. This isn’t just theory — these are hard results from live campaigns.

Campaign A – 36% Cheaper Clicks, 40% Lower CPL​

The advertiser started with a CPC bid of $0.12. Once SmartCPC kicked in, the system optimized bidding in real time, dropping the average CPC to $0.076.


What did that mean in practice?

• 45,251 extra clicks without raising the budget.
• Average CPC reduced by 36.67%.
• Cost per lead (CPL) down by 39.65%.
• 265 extra conversions — again, without touching the budget.

This was a clear win for scale: more traffic, same spend, better ROI.

Campaign B – Nearly Half a Million Extra Clicks​

This advertiser set a maximum CPC bid of $0.019. SmartCPC stepped in and brought the average CPC down to $0.013.


The impact was massive:

• +458,777 clicks.
• Average CPC lowered by 31.58%.
• CPL reduced by 38.84%.
• 1,007 more conversions — with no budget increase.

This is the kind of scaling advertisers dream about: dramatically more impressions and traffic at a reduced acquisition cost.

Campaign C – 34% Lower CPL With Smarter Bidding​

Here, the advertiser’s max CPC was $0.023. SmartCPC optimized the bid to $0.016.


The results:

• +154,211 clicks gained.
• Average CPC down by 30.43%.
• CPL reduced by 34.06%.
• 186 more leads for the same spend.

A textbook case of efficiency gains — simply by letting the algorithm buy traffic smarter.

Campaign D – Over 70K Extra Clicks and 44% Cheaper Leads​

This advertiser set a max bid of $0.043. SmartCPC quickly brought it down to $0.031.


Here’s what happened:

• 72,105 additional clicks.
• Average CPC reduced by 27.91%.
• CPL dropped by 43.98%.
• 357 more conversions without increasing spend.

When you’re already in profit, a nearly 44% drop in CPL can turn a good campaign into a money-printing machine.

Final Thoughts – Why SmartCPC Matters​

All four case studies point to the same outcome: lower CPC + lower CPL = more profit without more spend. SmartCPC doesn’t just save money — it reallocates it in real time to secure cheaper, high-quality clicks that still convert.


If your campaigns are already profitable, SmartCPC could help you scale without additional risk. If they’re struggling, it might just be the tweak that pushes you into the green.


In an environment where every cent counts, letting an algorithm work the auction for you could be one of the smartest moves you make this year.