Squren is a digital advertising platform that connects publishers with advertisers, offering a variety of monetization and advertising solutions. Established in 2019 and headquartered in the United States, Squren caters to over 200 industry verticals and provides services across 190 countries.
Publisher Features & Monetization
Ad Formats & Traffic Types
Squren supports various ad formats, including banners, popunders, interstitials (IM Floaters), and mobile redirects. These formats are compatible with desktop, mobile, and tablet traffic, giving publishers flexibility to monetize diverse audience segments.
Earnings & Payouts
- Earnings per 1,000 Impressions (CPM): Rates vary by country and device type. For example, in the United States, desktop banners typically earn around $3.00 CPM, while mobile banners earn about $2.60 CPM.
- Payment Methods: Publishers can receive payments through PayPal, Paxum, Payoneer, and bank wire transfers. The minimum payout threshold is $100, and payments are processed bi-weekly.
Support & Tools
Squren offers 24/7 customer support and provides real-time statistics to help publishers optimize their ad placements. Additionally, custom ad sizes can be requested to better fit publisher websites.
Advertiser Solutions & Campaign Management
Targeting & Inventory
Advertisers benefit from access to over 60 targeting categories, including geo-location, device type, browser, and user behavior. The platform offers premium ad inventory sourced from hundreds of publishers, ensuring diverse traffic sources and better campaign reach.
Ad Formats & Payment Models
Supported ad formats for advertisers include banners, popunders, and mobile redirects, with flexible pricing models such as Cost Per Mille (CPM) and Cost Per Click (CPC).
Payment Options & Support
Advertisers have multiple payment options, including Paxum, Payoneer, PayPal, and wire transfers. Squren also provides 24/7 customer support to assist advertisers with campaign management and optimization.
Pros & Cons
Pros:
- Diverse ad formats and comprehensive targeting options.
- Multiple payment methods with reliable bi-weekly payouts.
- Real-time statistics and round-the-clock customer support.
Cons:
- CPM rates for popunders may be lower compared to other ad formats.
Conclusion
Squren offers a robust advertising platform suitable for both publishers and advertisers. With a wide range of ad formats, extensive targeting capabilities, and flexible payment options, it is a viable choice for those looking to maximize their online advertising revenue and campaign performance. Its support infrastructure and real-time analytics further enhance the platform’s usability and effectiveness.
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