Introduction to Vinted & Its Affiliate Program
Vinted, founded in 2008 by Milda Mitkutė and Justas Janauskas in Vilnius, Lithuania, has grown into a global online marketplace for buying, selling, and swapping secondhand clothes and accessories. As of mid‑2024, it boasts over 65 million users across 21 countries, generates revenues exceeding €596 million, and operates profitably .
Among the multiple revenue streams Vinted uses—like Buyer Protection fees and advertising—affiliate marketing is a strategic tool they leverage for brand growth .
What the Vinted Affiliate Program Offers
The Vinted Affiliate Program targets bloggers, influencers, and eco‑fashion advocates. By sharing referral links to Vinted listings or signup pages, you earn commissions when users complete key actions like account registries or successful sales .
This aligns with Vinted’s mission: to scale sustainably through trusted voices and word‑of‑mouth in the secondhand fashion community.
Cookie Duration Explained
A pivotal affiliate metric, cookie duration determines how long after a click you’re credited for a sale. Industry benchmarks typically range from:
24–48 hours (short)
7–30 days (medium, most common)
60–90 days or longer (premium offers, sometimes “lifetime”)
Although Vinted hasn’t officially disclosed their cookie window, typical fashion marketplace programs use 30‑day cookies, offering a solid balance between referral attribution and user buying cycles.
Longer cookies can significantly boost affiliate earnings by capturing delayed purchases .
Commission Structure & Tracking Model
Though Vinted does not publicly share exact percentages, affiliate programs typically operate under either:
First-click attribution: rewards the initial referrer
Last-click attribution: credits the final click before purchase
Vinted likely employs last‑click attribution within the cookie window—meaning your link must be the most recent click before a user converts.
How to Sign Up & Promote
To become a Vinted affiliate:
1. Apply via an affiliate network (e.g., Awin, Rakuten).
2. Receive personalized tracking links.
3. Embed links in blog posts, YouTube content, Instagram bios, or newsletters focusing on sustainable fashion.
4. Ensure disclosure compliance, like “affiliate link” labels.
5. Track performance through the network’s dashboard.
Why Promote Vinted?
Gigantic, engaged user base: 65M+ users searching secondhand fashion daily .
Globally scaled marketplace spread over 21 countries with continuous expansion .
Strong growth and financial stability, with €596M in revenue for 2023 .
Sustainability appeal: aligns with eco-conscious, circular‑economy content strategies.
Competitive commissions and fair cookie windows.
Best Practices for SEO & Engagement
1. Write SEO-rich content: target keywords like “sell second‑hand clothes,” “how Vinted works,” “Vinted affiliate tips.”
2. Use visuals: banners, screenshots, Vinted haul galleries.
3. Create tutorials: how to list, ship, set prices.
4. Highlight benefits: free listings, Buyer Protection, global shipping.
5. Include user testimonials: share growth in earnings or wardrobe sustainability.
6. Insert affiliate links naturally: within CTAs after instructions or benefits.
7. Encourage comparisons: Vinted vs. other platforms like Depop or eBay.
8. Comply with affiliate policies: include disclosures (“I may earn a commission…”).
Example SEO Outline
SectionKeywordsContent Focus
Intro to VintedVinted marketplace reviewLaunch context, brand trust
Benefits of buying/sellingsustainable fashion, eco‑friendlyFees, listing, Buyer Protection details
How affiliate program worksVinted affiliate programSign‑up, cookie duration, commission model
How to promote effectivelyfashion affiliate tipsSEO, social media, tutorials
FAQscookie duration affiliate, Vinted infoClear answers on cookie length, earnings
Conclusion & actionjoin Vinted affiliateCTA prompting to apply
Key Statistics & Historical Context
Founded: 2008 in Vilnius, Lithuania
Expanded to mobile: app launched in 2012
Revenue: €596M in 2023; profitable with €18M net
Users: 65M+ registered in 2024 across 21 countries
Cookie duration: estimated industry-standard ~30 days
Summary
The Vinted Affiliate Program is an attractive opportunity for content creators focused on sustainability and secondhand fashion. With a strong brand foundation (since 2008), global reach, and likely competitive cookie terms (~30 days), affiliates can earn by referring buyers and sellers. Success hinges on SEO-optimized content, authentic marketing, strategic link placement, and transparent disclosures.