What’s a good click-through rate (CTR) for affiliate emails?

[Daniel]

A good click-through rate for affiliate emails is often between 2% and 5%. This means that out of every 100 people who open your email, 2 to 5 of them are clicking on your link. If your CTR is lower than that, it might help to check your call to action or how clear the message is. Sometimes people open an email but don’t click because they don’t fully understand the offer or what to do next. Keeping your message focused, using one clear link, and writing a strong reason to click can make a big difference. CTR is important because it shows if people are taking action, not just opening the email. It helps you know if your email is doing its job. What do you think makes someone want to click a link in an email? Feel free to share what you believe makes a strong email that gets more clicks.