What’s the difference between tracking views and tracking clicks?

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Tracking views means counting how many people saw your ad or landing page. It helps you know if your ad is showing to enough people. On the other hand, tracking clicks means counting how many people actually clicked on the ad or link. This shows if the ad is interesting enough to make someone take action. Both are important. Views help you understand reach, and clicks show how many users are engaging with the ad. When both are tracked, it’s easier to see what is working. What do you think matters more between views and clicks when testing pop traffic?
 
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