A good hashtag strategy on Instagram helps you reach more people who might like what you're promoting. Start by using a mix of popular hashtags and smaller niche ones. Popular ones get more views, but niche ones help you reach people who are more likely to care about your post. For example, if you’re sharing a fitness product, don’t just use #fitness also use tags like #homeworkouttips or #fitgearreview. Keep your hashtags relevant to your post, not just random ones for likes. Using the same exact hashtags all the time can look spammy, so switch them up based on what you're posting. You can put hashtags in the caption or the first comment. Both ways work, but just keep them clean and related. What kind of hashtag mix do you think brings in the right audience?