What’s the most effective way to pre-frame a cold audience towards affiliate offers using native ads?

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Brajet

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I've been testing native ads aimed at cold audiences and noticed how tricky it is to get their attention right away. I tried straightforward product pitches first.

Those got some clicks but didn't build much interest. Then I shifted to storytelling ads that hinted at a bigger problem without revealing everything. Engagement improved a bit.

I also experimented with curiosity-driven angles that teased the solution. Some ads sparked more curiosity, while others fell flat. It feels like finding the right balance takes time and trial.

What's the most effective way to pre-frame a cold audience using native ads?
 
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