What’s the most effective way you’ve found to use first-party data in native ad targeting?

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Brajet

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I'm a bit confused about how to use first-party data effectively in native ad targeting. I've collected customer info from our website and email sign-ups. I tried uploading that data to ad platforms to create custom audiences.

I also segmented the data based on behaviors and demographics to see if targeting specific groups improved results. I ran a few campaigns using these segments and tracked performance closely. Sometimes the ads performed well, other times the impact wasn't clear.

I'm still figuring out the best ways to leverage first-party data for native ads.

What's the most effective way you've found to use first-party data in native ad targeting?
 
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