Contextual targeting helps show banner ads on websites that match the content related to the offer. This means the ad is placed where people are already reading something similar to what is being promoted. For example, if the offer is about fitness supplements, showing the banner on a site that talks about workouts or nutrition makes sense. This kind of match helps increase the chances of clicks because the audience is already in the right mindset. It also avoids wasting money showing ads on random sites where people may not care. The ad message also feels more natural when it fits the topic of the page. Has anyone tried using only contextual traffic in their banner campaigns?
What’s the role of contextual targeting in banner campaigns?
- Thread starter Daniel
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