What’s your method for aligning native ad KPIs with C-suite expectations and reporting?

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Brajet

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I've been working on native ad campaigns and noticed how tricky it can be to align KPIs with what the C-suite expects. I gathered data from different campaigns and tried to present it clearly during meetings. I focused on metrics that show both short-term wins and long-term growth.

I created simple reports that highlight key results without overwhelming details. It's interesting to see how leadership reacts to different kinds of data. I'm still learning how to balance transparency with strategic storytelling.

What's your method for aligning native ad KPIs with C-suite expectations and reporting?
 
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