To rank in zero-click searches, it's important to provide short, clear, and direct answers to commonly asked questions. Use formats like FAQs, bullet lists, and tables to make content easy for search engines to extract and display. Adding schema markup helps Google understand your content better and increases the chances of appearing in featured snippets and the "People Also Ask" section. Optimizing for voice search by using natural language and question-based queries is also essential. Don't overlook local SEO—ensure your business is listed and optimized on Google My Business to appear in local panels and maps. Overall, the key is to focus on helpful, concise, and well-structured content that provides immediate value, even if users don't click through to your site.